The agency Scrambled creates lots of videos for Unilever. I was asked to edit for this Conimex project – 16 short commercials to be broadcasted on television and social media.
At the beginning, the project was unclear as Unilever didn't have a particular concept in mind so it was up to us to find out what could work. But it got just more confusing as we continued.
Eventually, I cut the knot and proposed to my colleagues at Scrambled to entirely edit in my style since the thing that Unilever was struggling the most with was music. And music happens to be one of my specialties.
After more than 20 failed versions, I finally sent them a montage that I was very proud of. The client said that they find the new style that I used interesting and they immediately applied it to the rest of the videos.